This Specialization equips learners with the essential skills to thrive in today’s digital marketing landscape. Starting from foundational marketing principles, learners explore segmentation, frameworks, and communication strategies before transitioning into modern digital practices. Through interactive case studies, they will design, implement, and optimize multi-channel campaigns across platforms like Facebook, LinkedIn, YouTube, and Instagram. By combining theory with applied learning, the program ensures learners can evaluate performance, apply strategic frameworks, and confidently execute data-driven marketing campaigns that drive measurable business growth.
Digital Marketing Dynamics: Strategy & Case Studies Specialization
Digital Marketing Dynamics: Strategy & Case Studies Specialization
Master Digital Marketing Strategy and Case Studies. Develop, apply, and optimize digital marketing strategies through real-world case studies.
Instructor: EDUCBA
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Apply digital marketing frameworks and segmentation strategies to design effective campaigns.
Analyze and optimize real-world case studies using tools like SWOT, PESTLE, and performance audits.
Implement and evaluate multi-channel marketing strategies across major digital platforms.
Overview
Skills you'll gain
- Campaign Management
- Advertising Campaigns
- Case Studies
- Marketing Planning
- Marketing Effectiveness
- Digital Marketing
- Competitive Analysis
- Strategic Marketing
- Marketing Strategies
- Social Media Strategy
- Business
- Target Market
- Marketing Strategy and Techniques
- Marketing
- Integrated Marketing Communications
- Social Media
- Digital Media Strategy
- Content Performance Analysis
- Social Media Marketing
- Consumer Behaviour
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
September 2025
40 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from EDUCBA
Specialization - 3 course series
What you'll learn
Identify core marketing concepts and their historical evolution.
Apply segmentation and communication strategies effectively.
Evaluate digital frameworks to design impactful campaigns.
Skills you'll gain
Marketing Strategies, Digital Marketing, Integrated Marketing Communications, Campaign Management, Marketing, Marketing Communications, Strategic Marketing, Marketing Analytics, Digital Advertising, Communication Strategies, Target Audience, Marketing Psychology, Marketing Effectiveness, Market Research, Customer Analysis, Online Advertising, Marketing Planning, Advertising Campaigns, Consumer Behaviour, and Target Market
What you'll learn
Analyze objectives using PESTLE, SWOT, and audit tools.
Implement and manage multi-channel digital campaigns.
Optimize performance through data-driven strategies.
Skills you'll gain
Digital Marketing, Marketing Strategy and Techniques, Marketing Strategies, Social Media Marketing, Business Strategy, Strategic Marketing, Competitive Analysis, Case Studies, Social Media, Digital Media Strategy, Marketing, Content Performance Analysis, Global Marketing, Social Media Strategy, LinkedIn, Campaign Management, and Facebook
What you'll learn
Define digital marketing concepts and apply strategic frameworks.
Design mobile-first, proximity, and SMS-based campaigns.
Evaluate and optimize campaign performance using real case studies.
Skills you'll gain
Digital Marketing, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Strategies, Advertising Campaigns, Consumer Behaviour, Digital Advertising, Marketing Effectiveness, Performance Analysis, Market Analysis, Mobile Banking, Analysis, and Case Studies
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Compare with similar products
| Rating | ||||
|---|---|---|---|---|
| Level | ||||
| Skills | ||||
| Last updated | ||||
| Number of practice exercises | ||||
| Degree eligibility | ||||
| Part of Coursera Plus |
You might also like
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
The Specialization can typically be completed in 10 to 11 weeks, with learners dedicating an average of 3 to 4 hours per week. This flexible pacing is designed to accommodate both working professionals and students, allowing steady progress through the foundational concepts, applied case studies, and hands-on projects. By the end of the program, learners will have developed a comprehensive understanding of digital marketing strategies and the practical skills needed to implement them effectively in real-world business contexts.
No prior marketing experience is required. A general interest in business, digital platforms, or consumer engagement will be helpful, but all key concepts are introduced from the ground up to ensure accessibility for beginners.
Yes, the courses are designed to be taken in sequence. Starting with the foundations of marketing, you will progressively build your knowledge through strategic frameworks and case studies, culminating in applied projects that connect theory with practice.
More questions
Financial aid available,