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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,906 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

JJ

Feb 11, 2023

It's not an easy course, but very important as it provides you with the skills to measure and optimize your social media marketing efforts. Thank you Meta and Coursera...

KN

May 26, 2022

It was very helpful to enhance my knowledge on facebook advertising. Specially on the experiments. Also had good knowledge on presentation skills. Thank you very much.

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326 - 350 of 463 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Mostafa G

•

Sep 25, 2022

this very good

By David A

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Feb 7, 2022

awesome course

By OSAMA H

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Dec 28, 2021

Really wealthy

By Muhammad Z

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Jun 2, 2021

so informative

By Rao A I

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Dec 2, 2023

awesome stuff

By Ahmad A A

•

Jul 21, 2023

Great course!

By Kyla M M E

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Jan 19, 2021

Great course!

By LUZ M F B

•

Jun 19, 2025

Es muy buena

By Syed M A Z

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Feb 27, 2023

best teacher

By Mohamed H

•

Oct 5, 2022

Great course

By Niamh G

•

Aug 4, 2022

great course

By salman u R

•

Jan 2, 2022

Very Helpful

By Jose S

•

Aug 10, 2021

Exceptional!

By Nina M

•

Mar 12, 2021

very useful!

By ADRIAN L F

•

Sep 24, 2025

entretenido

By Arpit G G U C C

•

Jan 13, 2025

informative

By Dayan C D

•

Aug 10, 2024

excepcional

By Jorge V S

•

Jul 2, 2021

Good course

By Jacqueline G

•

Apr 29, 2021

Very clear!

By April R E

•

Mar 3, 2021

So helpful.

By MD M H

•

Feb 24, 2021

outstanding

By Budur R A

•

Aug 26, 2024

انصحكم فيه

By yusuf s m s

•

Oct 16, 2022

Thank you

By YOUNESS E

•

Oct 11, 2022

insane ❤️

By Kerlous L H M

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Feb 22, 2022

very good