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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,453 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

JM

Aug 1, 2017

Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!

CO

Dec 3, 2018

Enlightening, instructive and informative. This course will open your mind to the exciting world of Marketing Communications and what you need to succeed in the industry today.

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301 - 325 of 535 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Saumyata P

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Jan 4, 2020

very informative and learnt a lot.

By Shanon M

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Jun 11, 2021

Really helpful..Awesome lecturer!

By Hesham M

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May 20, 2020

Best teacher out of all 4 courses

By MIDHUN K

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Nov 8, 2020

This course was very informative

By Hanadi K

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Mar 5, 2020

i learned a bunch of new things!

By Trần K

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May 27, 2019

Thanks to Coursera and Lecturers

By Dhiraj S

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Oct 23, 2020

Good course, clear instructions

By Musah O F

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Jul 7, 2020

this was an amazing experience.

By Alex P

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Jun 4, 2020

Very interesting and insightful

By Aleks N

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May 31, 2018

Great course. Very informative.

By Oghenerukevwe T

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Feb 19, 2018

Best course ever! Thank you!!!

By Paola R

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May 10, 2021

Muy completo, me gustó mucho.

By ABDULHAKIM A

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Mar 26, 2021

Thanks the course is amazing!

By POONAM K B

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Jul 31, 2020

very precise, up to the point

By Kaveen U

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Oct 4, 2021

thank you very much coursera

By Tushar S

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Oct 10, 2020

Enjoyed a lot while learning

By Simran L

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May 8, 2020

it was informative and good.

By IMRAN 9

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Oct 19, 2024

this course are outstanding

By ciara a

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Feb 17, 2023

Fun and productive course!

By S A G

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Sep 6, 2020

thanks for the opportunity

By Kikelomo O

•

Jul 20, 2018

Great learning really love

By Neha s

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Jul 25, 2020

Excellent learning course

By Sudeep B C

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May 4, 2020

Very exciting and useful!

By aliciaramlakhan@yahoo.com

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Feb 13, 2021

Great Marketing Strategy

By georyeli z

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Jan 5, 2021

Muy completo y agradable