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Learner Reviews & Feedback for Global Marketing: Building Iconic Brands by University of Illinois Urbana-Champaign

4.8
stars
119 ratings

About the Course

Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets....

Top reviews

VP

Sep 15, 2023

very informative course for global executives that are interested in scaling global operations with and ICONIC brand building approach

EJ

Mar 22, 2023

Very insightful course. it was an eye opener of what happens in the market space from a global stand point. Many thanks to the tutor!!

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26 - 34 of 34 Reviews for Global Marketing: Building Iconic Brands

By Fabio D

•

Oct 19, 2023

great course.

By Deleted A

•

Nov 8, 2022

Excellent !

By Gustavo A G R

•

Apr 30, 2025

excelente

By Eshan B

•

Feb 10, 2025

nice

By JAYACHITRA M K P

•

Oct 29, 2024

Good

By MITRA R B P

•

Oct 1, 2024

good

By Mzoon a

•

Oct 23, 2025

Yy

By Nishanth K H

•

Apr 3, 2023

The multi-faceted actions and implications that play behind how a brand becomes iconic was new to me.

Plus, impact of culture and its variances was explained very well. the examples helped me to understand the theory better.

By Berke K

•

Sep 18, 2022