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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,778 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MA

Jul 19, 2020

Mr. Aric Rindfleisch is undoubtedly one of the best when it comes to online courses, and designing them. Enjoyed this course, exercises, all the lectures, and everything.

AS

Oct 11, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

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126 - 150 of 480 Reviews for The Digital Marketing Revolution

By Sina G

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Oct 25, 2020

Amazing course with thought-provoking content taught by one of the greatest professors I have ever come across. Highly recommended.

By Alexandre R

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Oct 8, 2019

Curso maravilho. Apresenta uma perspectiva completamente inovadora dentro da relação do mundo analógico com o digital. Recomendo.

By Huy K

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Jun 5, 2022

It is great course to start learning about the digital marketing. Thank you so much for bring it on Coursera for all can learn.

By Ammar k

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May 13, 2022

great learning experience for beginners who don't have know how of what digital marketing actually is and how the trend started

By Halla N A

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Aug 30, 2022

this courses help me more in digital world. thank you so much illinois university for this courses. see you in another course!

By Paulo S M J

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Dec 7, 2020

What a really well produced course. It provided me many real-world insights that I could apply directly to my work! Thank you.

By Daniel J V I

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Mar 12, 2020

An excellent course to understand how digital marketing and analog marketing should be used together to gain better results.

By TALLA S D

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Oct 4, 2025

Lectures are very precise and simple to understand. Plenty of examples and and articles that help students understanding.

By Fadila M A

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Mar 12, 2022

Excelent excercise and materials, easy to understand, and it really helps me to improve my knowledge of digital marketing

By Himanshu G

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Oct 25, 2020

Great course. Taught me that analog is not going anywhere and that digital and analog are not locked in a zero-sum game.

By Tasha F

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Nov 4, 2019

I enjoyed this course and learned a lot about dominance, resistance, and synergies between the analog and digital worlds.

By Amilcar J P G

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Jan 5, 2022

This course was extraordinary, I learned a lot and I will continue my journey in becoming an expert in digital marketing

By Claudio L

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Nov 10, 2017

Excellent course about Digital Transformation... very useful for emerging economies like Chile. Thanks Professor Eric..

By Bunmi A

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Feb 10, 2022

This course exposed me to the revolution of Digital Marketing.

The course is highly recommended for marketers worldwide.

By Alvaro B

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Oct 23, 2020

This is an extraordinary course given by Aric Rindfleish. Thanks for your knowledge and an excellent way of giving it.

By Shirin

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Aug 6, 2023

I definitely recommended this course to anyone who wants to get specialist at Digital Marketing. Full of useful data.

By Amey B

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Feb 18, 2023

Very Informative, Systematic and Organized course . I really enjoyed the course, thanks to Professor Aric Rindeisch

By Zoe M P

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Nov 20, 2024

The marketing revolution is the future of today, its important to be informed about the actual and new tecnologies.

By Andres E

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Apr 25, 2023

Great course with lots of valuable information. Easy to understand and fun! Highly recommended course for starters.

By Kirill S

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Oct 27, 2020

Very creative content, perfectly structured and delivered in a stellar manner by Professor Rindfleich and his team.

By Tejas B

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Sep 7, 2020

Absolutely wonderful course. Every video brings a smile to my face. Aric and Nadia are amazing! Thank you for this.

By MOHAMMED A

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Aug 18, 2020

He is the best professor in this course, very much engaging videos. Please create more courses with aric in future.

By Amilcar J L R

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May 28, 2021

First-rate professionals .. exquisite way of transmitting knowledge and great business ideas .. excellent. Thanks.

By Andile N K

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Oct 19, 2019

Excellent course! Very interesting and unique! I liked the structure of the lectures and the assessments as well!

By Hevlin C

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Apr 26, 2019

Great course! I had a lot of fun learning, and i am sure the knowledge will be very useful in my marketing career