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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,182 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

RR

Oct 13, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

SW

Aug 23, 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

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176 - 200 of 470 Reviews for Assess for Success: Marketing Analytics and Measurement

By César A C B

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May 16, 2025

Outstanding lesson ready to be a professional in Digital Marketing

By Krystal Z

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Dec 29, 2022

Great. Wish you could explain more about Python and R-programming.

By Marleen B

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Nov 10, 2022

All of the courses build on one another. Perfect bite-size pieces!

By Ritwik K

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Aug 15, 2025

Awesome, it helped me to learn essential skills in my workplace

By Henry M

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Jun 5, 2025

Informative and insightful. Also like the practical assignments

By C. B M

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Jun 30, 2023

Super technical, lots of numbers for sure, but indeed needed.

By Stare D

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Oct 21, 2022

Well presented, very insightful, and challenging curriculum.

By Vickie A

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Oct 12, 2022

Very difficult and complex subject, but course is well done,

By MARIA G G D N

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Apr 14, 2025

Foi muito legal esses curso, se pudesse eu faria novamente.

By Muhammad T

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Jul 27, 2023

Thanks for giving an opportunity to grow my digital career.

By Kyrylo H

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Apr 14, 2024

I loved analysis and presentation. Learned a lot. Thanks

By chami c

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May 10, 2022

Very engaging instructor and incredibly informative!

By MD S

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Jul 13, 2023

It's a amazing course. everything included in order

By Turya M

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May 28, 2023

Phenomenal!! A truly wholesome Experience by google

By Karikalan V

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Nov 12, 2022

nice lectures and useful class in digital marketing

By Artem D

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Sep 13, 2022

Very interesting vand iteracting. Amazing teacher!

By Frederick O F J

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Jul 21, 2023

I look forward to applying all that I have learnt.

By Priscilla C

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Aug 25, 2022

Great course! I really enjoyed learning this time

By ibrahim d

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Oct 12, 2023

Challenging yet rewarding course. Learned lots.

By अमित_Amit व

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Jul 17, 2023

I lucky i got chance to learn here.

Thanks to all

By Shawn G

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Sep 1, 2024

I had a good time and loved every minute of it.

By Dmitrijs K

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Mar 18, 2025

Very valuable, with practical examples. Useful

By Anzhi C

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Mar 1, 2023

That is amazing, I really enjoy this course!

By Jimmy M

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Aug 16, 2024

This helped me learn a lot about google ads