Enter the dynamic world of product strategy with the "GenAI Product Strategy" Specialization. Designed for aspiring and current product managers, this program enhances your skills in using Generative AI to drive product innovation, manage lifecycles, and transform customer insights. You'll build expertise in strategic planning, lifecycle management, and collaborative leadership across practical scenarios. Upon completion, you'll be equipped to implement AI-driven strategies that enhance customer experiences and foster organizational success.
Product Strategy in the age of GenAI Specialization
Product Strategy in the age of GenAI Specialization
GenAI Product Strategy. Strategic Insights for Market Impact
Instructors: Phil Gold
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Utilize GenAI tools to enhance product prototyping and insights.
Develop strategic product lifecycle management and planning.
Drive business innovation through collaborative leadership and AI integration.
Overview
Skills you'll gain
- Competitive Analysis
- Market Analysis
- Prototyping
- Product Flow Diagram
- Product Lifecycle Management
- Innovation
- New Product Development
- Strategic Prioritization
- Design Thinking
- Customer Insights
- Strategic Planning
- Go To Market Strategy
- Product Strategy
- AI Product Strategy
- Product Development
- Product Planning
- Process Flow Diagrams
- Ideation
- Product Management
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
August 2025
19 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Coursera Instructor Network
Specialization - 10 course series
What you'll learn
Create a compelling Vision and Objectives for your product
Analyze your product’s environment to fuel your product strategy
Identify, define and prioritize your product’s strategic options
Skills you'll gain
Customer Insights, Strategic Prioritization, Product Strategy, Goal Setting, Market Dynamics, Product Roadmaps, Business Strategy, Strategic Decision-Making, Strategic Thinking, Competitive Analysis, Market Analysis, Regulatory Compliance, Product Management, and Team Motivation
What you'll learn
Describe the product lifecycle stages and strategic actions at each phase.
Interpret market data to derive actionable insights for product strategy.
Apply principles of collaborative leadership to foster innovation and execution.
Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.
Skills you'll gain
Market Research, Communication, Product Marketing, Market Data, Cross-Functional Collaboration, Organizational Leadership, Market Analysis, Innovation, Product Management, Data-Driven Decision-Making, Case Studies, Team Building, Product Lifecycle Management, Strategic Thinking, and Product Strategy
What you'll learn
Identify the principles of PLM.
Apply the steps for effective PLM implementation.
Identify ways to overcome PLM challenges.
Apply the integration of PLM with business strategy.
Skills you'll gain
Product Lifecycle Management, Strategic Planning, Innovation, Product Management, AI Product Strategy, Business Strategy, Technology Strategies, Product Planning, Product Improvement, Competitive Analysis, Product Strategy, Project Implementation, and Business Process
What you'll learn
Develop a Go-to-Market Strategy and analyze the customer journey.
Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.
Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.
Skills you'll gain
Product Flow Diagram, Process Flow Diagrams, Customer experience strategy (CX), Go To Market Strategy, Product Roadmaps, Product Design, User Feedback, Product Development, New Product Development, Product Improvement, User Research, Continuous Improvement Process, and Analysis
What you'll learn
Utilize Generative AI tools for creating prototyping outlines.
Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.
Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.
Skills you'll gain
Canva (Software), ChatGPT, Wireframing, Prompt Engineering, Generative AI, Creativity, Design Software, Automation, User Experience Design, Mockups, Prototyping, and Artificial Intelligence
What you'll learn
Describe the role of Generative AI in transforming customer insights.
Use Gen AI to collect and analyze customer feedback.
Explain how AI can segment customers and predict trends based on behavior.
Apply AI-driven insights to improve customer experience and business strategies.
Skills you'll gain
Predictive Analytics, Generative AI, Customer Insights, Strategic Thinking, Customer experience strategy (CX), Data Analysis, Business Intelligence, User Feedback, Customer Engagement, Data-Driven Decision-Making, Trend Analysis, Customer Data Management, and AI Personalization
What you'll learn
Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.
Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.
Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.
Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.
Skills you'll gain
Design Thinking, Ideation, Empathy, Innovation, Adaptability, Business Solutions, User Feedback, Creativity, Overcoming Obstacles, Human Centered Design, User Research, Process Design, Business Process, Business Transformation, Creative Problem-Solving, and Needs Assessment
What you'll learn
Analyze the importance and levels of business innovation.
Apply a model to generate opportunities for business improvements.
Implement prototypes strategically while managing resources and embracing failure.
Skills you'll gain
Innovation, Brainstorming, Design Thinking, Customer experience improvement, Business Priorities, Product Development, New Product Development, Business Strategy, Entrepreneurship, Market Opportunities, Prioritization, Business Modeling, Critical Thinking, Resource Management, Business Process, Ideation, Business Research, Business Strategies, New Business Development, and Strategic Thinking
What you'll learn
Understand the basics of GenAI and its transformative impact on the product R&D team.
Apply Identify key GenAI tools and techniques applicable to product development processes.
Explore innovative strategies for integrating GenAI into the R&D lifecycle.
Skills you'll gain
Generative AI, Product Development, Project Management, AI Product Strategy, Innovation, Brainstorming, Responsible AI, Cross-Functional Collaboration, New Product Development, Process Development, Ideation, and Ethical Standards And Conduct
What you'll learn
Identify the capabilities of GenAI for basic role-specific Product Manager functions.
Experiment with GenAI to determine how it can streamline your work as a Product Manager.
Deploy strategies to integrate GenAI into product management with human oversight and accountability.
Skills you'll gain
Generative AI, Business Ethics, Product Automation, Product Development, AI Product Strategy, Product Lifecycle Management, Market Analysis, Agile Product Development, Brainstorming, Prototyping, Responsible AI, Product Management, AI Personalization, and Ideation
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
3 Courses14,797 learners
Offered by
Compare with similar products
| Rating | ||||
|---|---|---|---|---|
| Level | ||||
| Skills | ||||
| Tools | ||||
| Last updated | ||||
| Number of practice exercises | ||||
| Degree eligibility | ||||
| Part of Coursera Plus |
You might also like
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Yes, this program is designed to accommodate all experience levels, making it accessible to those new to product strategy and AI tools.
By completing this Specialization, you'll be prepared to implement advanced product strategies and integrated AI technologies, making you a valuable asset in any product management role.
You will gain proficiency in using GenAI tools such as ChatGPT, Canva, and Adobe Firefly for enhancing product development and prototyping.
More questions
Financial aid available,