This specialization equips aspiring entrepreneurs with the skills to develop and launch IT-based startups. You will learn to use existing frameworks to systematically identify opportunities, transform ideas into viable products, conduct market analysis, and create compelling business models and pitches. Gain insights from industry leaders and master the entrepreneurial journey from ideation to execution. The frameworks introduced here are based on best practices from Google Design Sprint methods by Jake Knapp et al. and the Disciplined Entrepreneurship framework by Bill Aulet, MIT.
Information Technology Entrepreneurship & Startup Specialization
Information Technology Entrepreneurship & Startup Specialization
Master IT-based Entrepreneurship and Innovation. Systematically Ideate and Launch Innovative IT-based Startups
Instructor: Soumya Sen
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
How to brainstorm a new product idea with startup teams.
How to conduct a market analysis, customer discovery interviews, market sizing, and more.
Overview
Skills you'll gain
- Competitive Analysis
- Market Analysis
- Price Negotiation
- Strategic Partnership
- Persona Development
- Target Market
- Customer Acquisition Management
- New Product Development
- Problem Solving
- Value Propositions
- Entrepreneurship
- Growth Strategies
- Brainstorming
- Go To Market Strategy
- Process Mapping
- Business Modeling
- Sprint Planning
- Market Opportunities
- Ideation
- New Business Development
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
June 2025
32 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Minnesota
Specialization - 4 course series
What you'll learn
Skills you'll gain
Entrepreneurship, Emerging Technologies, Innovation, Business Modeling, Business Strategies, Information Technology, New Business Development, Technology Strategies, Legal Risk, Team Building, and Scalability
What you'll learn
Skills you'll gain
Process Mapping, Customer Insights, Interviewing Skills, Prioritization, Business Analysis, User Research, Value Propositions, AI Product Strategy, Sprint Planning, and New Product Development
What you'll learn
Skills you'll gain
Persona Development, Business Strategy, Customer Acquisition Management, Strategic Partnership, Competitive Analysis, Value Propositions, Product Lifecycle Management, Business Modeling, New Business Development, Market Opportunities, Target Market, Product Management, Go To Market Strategy, and Product Requirements
What you'll learn
Skills you'll gain
Customer Acquisition Management, Presentations, Business Metrics, Fundraising, Growth Strategies, Cost Accounting, Business Planning, Product Strategy, New Product Development, Price Negotiation, Product Development, Business Strategies, Value Propositions, Financial Modeling, and Entrepreneurship
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
If pursuing the specialization, it is recommended to complete the courses in sequence. They are 1) Getting Starting with IT-based Entrepreneurship, 2) The Ideation Process, 3) Market Analysis, and 4) Business Model & Product Pitch.
Learners will be able to learn how to brainstorm a new product idea with startup teams. Also, discover how to conduct a market analysis, customer discovery interviews, market sizing, and more.
Undergraduate preferred and those who are thinking about new ideas and want to ideate with standard frameworks.
More questions
Financial aid available,