Back to AI Essentials
Learner Reviews & Feedback for AI Essentials by Saïd Business School, University of Oxford
71 ratings
About the Course
Artificial Intelligence is no longer just a futuristic concept, it is a present-day force reshaping industries, workflows, and decision-making across the global economy. This course introduces the core ideas, methods, and applications of AI, with a focus on how business professionals can engage with this fast-moving field responsibly and strategically.
You’ll explore the foundations of machine learning, deep learning, and neural networks, and examine how different types of AI systems – from narrow, task-specific models to generative tools – are built and deployed. By connecting technical concepts to real-world use cases, you’ll gain insight into how AI creates value, what risks it introduces, and why ethical and governance frameworks are essential for its safe use.
Through accessible explanations, practical examples, and expert insights from the University of Oxford, this course provides the conceptual grounding to understand AI today and prepare for what’s next. Whether you’re a manager, analyst, policymaker, or team leader, you’ll leave equipped to ask better questions, evaluate AI opportunities, and collaborate more effectively with technical teams.
This is the first course in the AI Foundations for Business Professionals specialisation. It provides the essential knowledge base you’ll need before progressing to more applied topics in Generative and Agentic AI, and AI Governance.
Top reviews
Filter by:
26 - 26 of 26 Reviews for AI Essentials
By Karen W
•Oct 28, 2025
I plan to unenroll if I can find the button. I've waited two weeks for a quiz grade and contacted Coursera multiple times, only to be sent back to the same page to contact them...and get the same useless email. The course (I did 67%) was pretty good, but this simple mistake led me to look for other options.