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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,815 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 31, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

TB

Sep 11, 2015

Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

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976 - 1000 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Gisela S

•

Jan 12, 2020

Useful and enjoyable course.

By Tonny B

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May 28, 2023

great content and concept's

By Walid H M

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Jan 17, 2017

nice and informative course

By Aristarco E S

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Aug 25, 2020

exceptional its the beast

By JAYASHREE J N

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May 13, 2020

Great course to learn new

By Kristo R

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Sep 3, 2015

Basic, but good knowledge

By Pradnya Y K

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Jul 5, 2021

nice learning experiene

By Abhishek S

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Jan 31, 2018

Good foundation course

By Assem N

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Nov 29, 2020

need more explanation

By SI Q

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Jan 7, 2022

learned quite a lot.

By Wael L

•

Sep 21, 2022

the course is good

By Ahmed H Z

•

Mar 15, 2016

More than excellent

By Renu M

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Aug 8, 2017

Very informational

By venkatesh m

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Sep 13, 2020

good course to do

By Maria F R

•

Mar 27, 2017

good information.

By Deepayan P

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Oct 27, 2017

Very Insightful!

By Frank B

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Sep 7, 2017

Very good course

By Warrick V D H

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Aug 24, 2016

Very insightful.

By ZOHAIB U R

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Jun 18, 2020

good experience

By Lakhan D

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Sep 12, 2015

Awesome course.

By VIKRANT V

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Sep 7, 2020

great teacher

By FERNANDA G R

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Jun 17, 2020

Great course!

By Laura C H

•

Apr 6, 2017

Very usefull!

By Natalia G

•

Feb 8, 2017

Great course!

By Ruben S

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Dec 22, 2016

Great Course!