Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Coursera Project Network

    Skills you'll gain: Photo Editing, Instagram, Social Media Content, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Video Editing, Graphical Tools, Marketing

    4.1
    Rating, 4.1 out of 5 stars
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Canva (Software), Web Content Accessibility Guidelines, Social Media Content, Content Creation, Social Media, Social Media Marketing, Productivity, Drive Engagement, Creative Design, Video Production, Animations, Design, Branding, Collaboration

    Mixed · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Facebook, Content Creation, Advertising, Marketing Materials, Animations, Graphic Design, Graphic and Visual Design

    4.8
    Rating, 4.8 out of 5 stars
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Network Analysis, Digital Media Strategy, Media and Communications, Marketing, Global Marketing, Brand Management, Customer Engagement, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    368 reviews

    Mixed · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Customer Insights, Presentations, Web Analytics, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Return On Investment, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Law, Regulation, and Compliance, A/B Testing, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    821 reviews

    Mixed · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Graphic and Visual Design Software, Content Creation, Animations, Digital Design, Graphic Design, Design Elements And Principles, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Digital Advertising, Marketing Strategies, Marketing, Paid media, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Coursera Project Network

    Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Social Media Marketing, Social Media, Digital Advertising, Advertising, Social Media Strategy, Social Media Management, Goal Setting

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours