Customer Insights

Customer Insights is the process of understanding customer behaviors, needs, and motivations through data analysis and research. Coursera's Customer Insights catalogue teaches you to effectively gather, analyze, and leverage customer data to shape business strategy and drive growth. You'll learn to utilize various data collection methods, interpret complex customer data, create customer segmentation models, and apply insights to marketing strategies. By understanding how to gain actionable insights from customer behavior, you can significantly improve customer satisfaction, brand loyalty, and ultimately, business profitability.
29credentials
190courses

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Explore the Customer Insights Course Catalog

  • Skills you'll gain: Survey Creation, User Feedback, Customer experience improvement, Customer Insights, User Accounts, Marketing, Business

  • Status: Free Trial

    University of Virginia Darden School Foundation

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

  • Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations

  • Status: Preview

    Skills you'll gain: AI Personalization, Customer Insights, ChatGPT, Generative AI, Prompt Engineering, Customer experience improvement, Customer Engagement, LLM Application, Customer Service, Workflow Management, Self Service Technologies, Operational Efficiency, Artificial Intelligence, Automation, Analysis

  • Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Online Advertising, Customer Insights, Paid media, Advertising

  • Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets

  • Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Advertising Campaigns, Business Marketing

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Sales Strategy, Sales Process, Sales Enablement, Sales Training, Anthropic Claude, Sales, Sales Development, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Analysis

  • Status: Preview

    Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Service Design, Business Strategy, Strategic Thinking, Customer experience strategy (CX), Cross-Functional Team Leadership, Product Management, Team Leadership, Customer Analysis

  • Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

  • Status: Free Trial

    Skills you'll gain: Design Thinking, Innovation, User Research, Design Research, Open Mindset, Human Centered Design, Project Scoping, Project Planning, Growth Mindedness, User Feedback, Strategic Thinking, Qualitative Research, Interviewing Skills, Customer Insights, Empathy

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