Paid media

Paid Media involves distributing promotional content through paid channels such as advertisements, sponsored posts, and influencer partnerships. This skill requires knowledge of digital marketing strategies, audience targeting, and ad performance metrics. Professionals in paid media create and manage ad campaigns on platforms like Google Ads, social media, and traditional media outlets. Effective paid media strategies enhance brand visibility, drive customer engagement, and optimize return on investment.
13credentials
1online degree
33courses

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Results for "paid media"

  • Coursera Project Network

    Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    56 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

    4.6
    Rating, 4.6 out of 5 stars
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement

    4.6
    Rating, 4.6 out of 5 stars
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Contextual Advertising, Media Planning, Digital Advertising, Advertising, Marketing Strategies, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs), Bidding, Communication Strategies, Marketing Budgets, Data Integration, Customer Data Management

    4.7
    Rating, 4.7 out of 5 stars
    183 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Social Media Management, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Scheduling, Social Media Strategy, Content Marketing, Paid media, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Target Audience, Paid media, Advertising Campaigns, Advertising, Social Media Campaigns, Social Media, Social Media Marketing, Digital Advertising, Campaign Management, Instagram, User Accounts, Budget Management

    4.7
    Rating, 4.7 out of 5 stars
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

    4.9
    Rating, 4.9 out of 5 stars
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

    Intermediate · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement

    Intermediate · Guided Project · Less Than 2 Hours