Content Strategy

Content Strategy is a multidisciplinary approach that dictates how, why, and when content will be used to achieve a business's objectives. Coursera's Content Strategy catalogue teaches you how to plan, develop, and manage content effectively to meet the needs of your target audience and align with your business goals. You'll learn how to conduct content audits, create engaging and valuable content, apply SEO best practices, leverage various content types and channels, and use analytics to measure and improve content performance. This knowledge will equip you to shape and drive a content strategy that resonates with your audience, enhances brand image, and drives business success.
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Explore the Content Strategy Course Catalog

  • Status: Free Trial

    Skills you'll gain: Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Content Marketing, Social Media Content, Promotions and Campaigns, AI Product Strategy, Blogs, Media and Communications, Earned Media, Generative AI Agents, Workflow Management

  • Status: Preview

    Pontificia Universidad Católica del Perú

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

  • Status: New
    Status: Free Trial

    Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Social Media Marketing, Digital Advertising, Content Marketing, Email Marketing, Web Design and Development, Digital Communications, Event Management

  • Status: New
    Status: Free Trial

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research

  • Status: New
    Status: Free Trial

    Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Social Media Content, Photography, Marketing Psychology, Photo Editing, Content Creation, Social Media, Marketing Design, Performance Analysis, Social Media Marketing, Graphic and Visual Design, Content Strategy, Driving engagement, Productivity, Social Media Strategy, Drive Engagement, Creative Design

  • Status: New
    Status: Preview

    Skills you'll gain: Content Performance Analysis, Content Strategy, Content Creation, Social Media Content, Driving engagement, Social Media Strategy, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Metric, Growth Strategies, Performance Analysis, Promotional Strategies

  • Status: New
    Status: Preview

    Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Content Performance Analysis, Target Audience, Content Strategy, Social Media Strategy, Scheduling, Social Media Marketing, Brand Strategy, Content Creation

  • Status: New
    Status: Preview

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy

  • Status: New
    Status: Preview

    Skills you'll gain: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Product Roadmaps, Social Media Strategy, Growth Strategies, Drive Engagement

  • Status: Free Trial

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics

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Gain the knowledge and skills you need to advance.

  • description:

    A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.

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Leading partners

  • Real Madrid Graduate School Universidad Europea
  • Skillshare
  • University of California, Davis
  • Adobe
  • Microsoft
  • University of Colorado Boulder
  • Fundação Instituto de Administração
  • Tecnológico de Monterrey