Web Analytics and SEO

Web Analytics and SEO (Search Engine Optimization) involves the use and understanding of tools and techniques to track, analyze, measure and improve web traffic and visibility through search engines. Coursera's Web Analytics and SEO catalogue teaches you about the critical aspects of website performance analysis and enhancing search engine rankings. You'll learn everything from the basics of web analytics, understanding key metrics and data collection methods, to the principles of SEO including keyword research, link building, and website optimization. Additionally, you'll grasp the intricacies of Google Analytics, SEO strategies, and other tools to drive traffic, measure results, and ensure higher visibility for your website in the digital landscape.
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Results for "web analytics and seo"

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Web Analytics and SEO, Information Architecture, Technical Support

    4.4
    Rating, 4.4 out of 5 stars
    9 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising

    4.5
    Rating, 4.5 out of 5 stars
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

    4.6
    Rating, 4.6 out of 5 stars
    813 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing

    4.1
    Rating, 4.1 out of 5 stars
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Google

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

    4.6
    Rating, 4.6 out of 5 stars
    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial

    Meta

    Skills you'll gain: Responsive Web Design, HTML and CSS, Bootstrap (Front-End Framework), Debugging, UI Components, Front-End Web Development, Web Design, Semantic Web, Browser Compatibility, Web Development, Web Content Accessibility Guidelines, Web Analytics and SEO, Development Testing, Data Validation, Javascript, Animations

    4.7
    Rating, 4.7 out of 5 stars
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Email Security, File Management, Control Panels, Web Analytics and SEO, MySQL, Apache, Cloud Hosting, Public Key Infrastructure, User Accounts, Data Security, Encryption, Database Management, Web Servers, Email Automation, System Configuration, PHP (Scripting Language), Server Administration, Performance Tuning, Servers, Content Management

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Cascading Style Sheets (CSS), Responsive Web Design, HTML and CSS, LESS, UI Components, Web Design, Bootstrap (Front-End Framework), Web Design and Development, Front-End Web Development, User Interface (UI), Web Content Accessibility Guidelines, Typography, Hypertext Markup Language (HTML), Interactive Design, Web Development, User Interface (UI) Design, Animations, Information Architecture, Browser Compatibility, Web Analytics and SEO

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    35 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Google

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    7.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Responsive Web Design, Web Design, HTML and CSS, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Bootstrap (Front-End Framework), UI Components, Javascript and jQuery, Front-End Web Development, Usability, Web Development, Browser Compatibility, User Interface (UI), Interactive Design, Javascript, Creative Design, Web Design and Development, Typography, Web Analytics and SEO, Wireframing

    Beginner · Specialization · 3 - 6 Months

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