Public Relations

Public Relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Coursera's PR catalogue teaches you the principles and practices at the core of effective PR. You'll learn everything from crafting compelling messages, managing media relations, crisis communication strategies, to building corporate image and reputation. Through these lessons, you'll understand how to navigate the digital landscape, understand audience needs, and design public relations strategies that enhance the visibility and credibility of organizations in various industries.
7credentials
34courses

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Find the best Public Relations course for your goals

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Media Relations, Marketing, Business Management, Financial Management, Public Relations, Business Strategy, Event Management, Governance, Organizational Structure, Finance, Advertising Sales, Economics

    4.8
    Rating, 4.8 out of 5 stars
    275 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Institut Mines-Télécom

    Skills you'll gain: Oral Expression, Concision, Verbal Communication Skills, Public Speaking, Media and Communications, Interviewing Skills, Public Relations, Communication, Research, Persuasive Communication, Communication Strategies, Interpersonal Communications, Rapport Building, General Networking

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Promotional Strategies, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • The State University of New York

    Skills you'll gain: Marketing Communications, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, Brand Management, Marketing, LinkedIn, Self-Awareness, Peer Review, Professional Networking, Public Relations, Constructive Feedback

    4.4
    Rating, 4.4 out of 5 stars
    232 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview

    Fundação Instituto de Administração

    Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing

    4.8
    Rating, 4.8 out of 5 stars
    90 reviews

    Intermediate · Course · 1 - 3 Months

Related roles

Gain the knowledge and skills you need to advance.

View all
View all

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • University of Colorado Boulder
  • Microsoft
  • Real Madrid Graduate School Universidad Europea
  • Starweaver
  • Fundação Instituto de Administração
  • IESE Business School
  • University of California, Irvine
  • IE Business School