Marketing Analytics Specialist
If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.
A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.
Skills you’ll need: Data Analysis, Market Research, Analytical Skills, Statistics, Microsoft Excel, Google Analytics, Data Visualization, Research

Marketing Analytics Specialist
If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.
A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.
Skills you’ll need: Data Analysis, Market Research, Analytical Skills, Statistics, Microsoft Excel, Google Analytics, Data Visualization, Research

Recommended credentials
 - Customer Understanding and Digital Marketing Channels - Course 1 of 4  - Measurement and Analysis - Course 2 of 4  - Campaign Performance Reporting, Visualization, & Improvement - Course 3 of 4  - Advanced Tools for Digital Marketing Analytics - Course 4 of 4 
 - Marketing Analytics Foundation - Course 1 of 8  - Introduction to Data Analytics - Course 2 of 8  - Data Analysis with Spreadsheets and SQL - Course 3 of 8  - Python Data Analytics - Course 4 of 8  - Statistics Foundations - Course 5 of 8  - Data Analytics Methods for Marketing - Course 6 of 8  - Marketing Analytics with Meta - Course 7 of 8  - Meta Marketing Science Certification Exam - Course 8 of 8 
What brings you to Coursera today?
 - A Data Analyst collects, cleans, and interprets data, using tools like Excel, SQL, and Tableau to analyze trends and provide insights for decisions.  description: description:- A Data Analyst collects, cleans, and interprets data, using tools like Excel, SQL, and Tableau to analyze trends and provide insights for decisions. - If you like: analyzing data to find insights, creating reports and visualizations, working with spreadsheets and databases. - This role has a £40,556 median salary ¹. - This role has approximately 16,460 jobs available ¹. 
 - A Data Scientist analyzes large datasets to uncover insights, using statistics, machine learning, and visualization to inform business strategies.  description: description:- A Data Scientist analyzes large datasets to uncover insights, using statistics, machine learning, and visualization to inform business strategies. - If you like: analyzing complex datasets, developing machine learning models, solving statistical problems. - This role has a £55,923 median salary ¹. - This role has approximately 9,942 jobs available ¹. 
 - A Business Intelligence Analyst analyzes and visualizes data to support business decisions, using Tableau and Power BI to drive strategy.  description: description:- A Business Intelligence Analyst analyzes and visualizes data to support business decisions, using Tableau and Power BI to drive strategy. - If you like: interpreting data to support decision-making, creating dashboards and reports, identifying business trends. - This role has a £60,980 median salary ¹. - This role has approximately 8,555 jobs available ¹. 
 - A Front End Developer enhances the visual and interactive parts of websites and apps, ensuring a seamless experience using HTML, CSS, and JavaScript.  description: description:- A Front End Developer enhances the visual and interactive parts of websites and apps, ensuring a seamless experience using HTML, CSS, and JavaScript. - If you like: designing websites and applications, coding in html/css/javascript, making sites user-friendly. - This role has a £63,314 median salary ¹. - This role has approximately 4,233 jobs available ¹. 
¹ Median salary, job opening, and degree data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)


